Packaging and Marketing Comprehensive Home Energy Upgrades: Results of a Nationwide Study

April 1, 2024 | 2:00pm - 3:00pm EDT

Comprehensive home energy upgrades can be expensive for most homeowners, but a new report finds that targeting the right audience, with the right messages, and offering attractive upgrade packages with appealing financing can significantly shift behavior. State energy offices putting energy efficiency programs into place can use this information with their marketing partners and contractor networks to maximize uptake and increase efficiency and comfort for homeowners. 

Join us for a webinar to learn about the results of this nationwide survey asking 1,500 homeowners to reflect on scenarios in which they would invest (or not invest) in comprehensive energy efficiency upgrades. Attendees will hear insights from experts in both the marketing and residential energy efficiency fields who will discuss the potential impacts of the research.


Larry Zarker, CEO, Building Performance Institute (BPI)

Larry oversees BPI’s national network of over 10,000 certified professionals and BPI GoldStar contracting companies. He was instrumental in moving BPI toward the Healthy Home Evaluator certification and the new Healthy Housing Principles reference guide and certificate of knowledge. He regularly delivers talks on the various ways that conditions in homes can negatively impact the health of its occupants. Prior to BPI, he worked for nearly twenty years with the National Association of Home Builders Research Center and was the Vice President of Marketing for over a decade, serving both the new home and remodeling sectors with innovative product development and research.

Grace Lewallen, Research Analyst in Behavior, Health and Human Dimensions Program, American Council for an Energy-Efficient Economy (ACEEE)

Grace conducts research on the human behavior aspects of energy efficiency to encourage more pro-environmental behaviors and joined ACEEE in 2023. Prior to joining ACEEE, Grace worked at two environmental behavior change nonprofits, Rare and Root Solutions, supporting research on understanding consumer valuations of carbon-neutral labeling and developing capacity-building behavioral science training for environmental practitioners. Grace holds a master of behavioral and decision sciences from the University of Pennsylvania and a bachelor of arts in German language and international trade from Clemson University.

Natalie Espinoza, Program Manager, The Energy Coalition

Natalie leads community outreach initiatives for The Energy Coalition. She is also responsible for The Energy Coalition's environmental justice activities and engagement strategies. She has over 10 years of experience working in energy efficiency program education and engagement. Natalie is a first-generation college graduate from Oakland, California, with a degree in Environmental Science and Policy from California State University, Long Beach.

Moderator: Reuven Sussman, Director of the Behavior, Health and Human Dimensions Program, American Council for an Energy-Efficient Economy (ACEEE)

Reuven conducts energy efficiency research on behavior change and health. Dr. Sussman earned a doctor of science in social and environmental psychology from the University of Victoria (Canada), where he currently is an adjunct professor and member of the Faculty of Graduate Studies. He won the 2019 Early Career Award from the Environmental, Population and Conservation Psychology Division of the American Psychological Association and currently sits on the editorial board of the Journal of Environmental Psychology and Journal of Social Psychology.  

By registering for this event, you are opting to receive future email communication from ACEEE. You may unsubscribe via the link included in all emails.

© 2024 All rights reserved.